Summary:

Create a look & feel for the “Fortune Flavors the Bold” campaign and photoshoot. Content and creative materials included: photography, visual design system, fresh typography, Instacart ads, paid social content, web content, and more.

My Role: Art Direction, Design

• Art Direction & Design:

  • Contributed to the creative process from brainstorms through execution.

  • Collaborated closely with the creative team and across departments.

  • Contributed to creating visual identity system for the campaign, under direction of the ACD.

• Photography & Content Creation:

  • Collaborated on-set with the creative and production teams to capture branded photography.

    • Contributed to pre- and post-production processes and planning.